R4 Advertising is building a different kind of advertising business. Our Trade. Plan. Activate. model challenges the established economics of media through transparent trading, intelligent planning and returning the commercial value generated through media to our clients.
The proposition is working. We are winning major clients, expanding our London operation and building a business with serious national and international ambitions.
Now we need a Marketing Manager who can make sure the market knows it.
Working alongside our Marketing Director, Head of Brand and content creator, you will help build a marketing operation that gets R4 noticed, generates qualified demand and supports our continued growth.
You will manage a marketing budget exceeding £500,000 and take ownership of the campaigns, systems and daily activity behind the R4 brand.
Your responsibilities will include:
Delivering R4’s marketing strategy alongside out Head of Brand.
Building integrated campaigns that generate awareness, MQLs and commercial opportunities
Managing and optimising a marketing budget exceeding £500,000
Owning HubSpot campaigns, workflows, automation, lead scoring and reporting
Managing integrations between HubSpot, our website and wider marketing technology
Maintaining and improving website content, landing pages and conversion journeys
Working with new business to target priority brands and sectors
Coordinating output across brand, content and external partners
Turning our client work, campaign results, people and thinking into industry-leading content
Building R4 Labs into a platform that puts our clients and their campaigns at the heart of the industry
Managing our calendar across campaigns, content, PR, events and partnerships
Identifying and coordinating speaking and industry opportunities
Writing compelling agency, campaign and effectiveness award entries
Reporting on MQLs, pipeline contribution, conversion and return on investment
This is not a maintenance role. It is an opportunity to help build the marketing machine behind one of the industry’s most ambitious challenger brands.
Requirements
Strong working knowledge of HubSpot, including workflows, automation, lead management and reporting
Experience managing substantial marketing budgets with clear accountability
Evidence of generating qualified leads and contributing to commercial pipeline
A strong understanding of CAC, conversion, attribution and return on investment
Experience managing websites, landing pages and digital conversion journeys
The ability to turn a commercial proposition into sharp, relevant marketing
Excellent writing, presentation and public-speaking skills
Strong commercial judgement and the confidence to challenge established thinking
Experience coordinating internal teams, agencies and external partners
Exceptional organisation, attention to detail and personal accountability
The ability to move confidently between strategy and hands-on execution
A degree or equivalent evidence of professional capability
Experience within advertising, media, technology or another ambitious B2B business would be valuable
We want a marketer with evidence, not simply enthusiasm. You should be able to show us what you built, what it cost, what it delivered and the role you personally played.
What You Get
You will join R4 at a defining point in our growth.
The proposition is distinctive. The clients are significant. The ambition is real. Our London operation at Battersea Power Station gives us the platform to take that ambition into the heart of the industry.
You will have genuine ownership, direct access to senior leadership and the opportunity to build work that is seen, measured and commercially important.
You will not inherit a rigid marketing playbook. You will help create one.
This is a role for someone who wants responsibility, visibility and the opportunity to build their career alongside a business determined to shake up its market.
Salary of £45,000–£55,000, dependent on experience
Permanent, full-time position
London base at Battersea Power Station
Direct exposure to senior leadership and major national and international clients
Genuine ownership of campaigns, systems and marketing performance
Company pension
Annual leave entitlement
Ongoing learning and professional development
Clear opportunities for progression as R4 continues to grow
A high-energy, ambitious and entrepreneurial working environment
The opportunity to help shape one of advertising’s most distinctive challenger brands
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