Director of Web Platform & Engineering

Overview

In this role you lead the global web platform and engineering capability, shaping a unified, scalable web estate across brands. You will mentor a blended internal/external team and partner with Brand, Growth, Content, Product Marketing, and Technology to deliver a technically excellent and commercially effective digital presence. You’ll own the platform strategy and roadmap, drive a major web transformation, and ensure long-term sustainability beyond launch. This is a high-impact, cross-functional leadership opportunity at a global tech-driven company.

Responsibilities

• Lead and mentor a combined internal/external web engineering team focused on ownership and continuous improvement
• Set technical direction, standards, and ways of working for web engineering
• Plan and prioritise development capacity against business priorities
• Provide hands-on technical leadership to unblock delivery and guide architecture
• Collaborate with Brand, Design, Content, Growth and Technology to deliver cohesive digital experiences
• Manage relationships with senior stakeholders across Growth, Product Marketing, Field Marketing, Content, Design and Technology
• Oversee external development partners and suppliers
• Own the technical strategy and roadmap for websites and web platforms for scalability and resilience
• Maintain architecture, code quality, documentation, security, accessibility and reliability
• Define scalable, secure and maintainable architectures; guide decisions across the current estate and future platform
• Champion engineering standards and best practices across architecture and development
• Explore AI-enabled web experiences and emerging capabilities in partnership with Technology and Product
• Lead the consolidation programme to a modern headless WordPress architecture with go-live targeted for late 2026/early 2027
• Collaborate with Brand, Content, Marketing and stakeholders to align platform with business needs
• Lead architecture, migration, integrations, governance, and scalability decisions for the new platform
• Ensure long-term sustainability and establish a roadmap beyond initial transformation
• Turn business objectives into effective web experiences by partnering with Growth, Product Marketing, Field Marketing, Content and Design
• Define and monitor KPIs for performance, conversion, SEO, reliability and user experience
• Use data to identify opportunities for improvement and ensure technology investment delivers measurable value
• Balance technical debt, innovation, operational needs, and commercial priorities

Key requirements

• Significant experience leading web engineering, web technology, or digital development functions
• Strong track record of managing and developing engineering teams
• Experience owning complex websites or digital platforms across multiple brands, markets or environments
• Strong understanding of modern web architecture, CMS platforms and headless approaches
• Experience with WordPress, AEM, AWS, Next.js and TypeScript
• Proven experience leading major website transformation, migration, consolidation or platform programmes
• Strong understanding of web performance, SEO, accessibility, security and reliability
• Ability to influence senior stakeholders and translate between technical, creative, marketing and commercial perspectives
• Strong commercial awareness and ability to connect technology decisions to measurable business outcomes
• Proven track record in developing people and creating a high-performing engineering culture
• Judgement to know when to lead through others and when to be hands-on to unblock delivery or raise engineering quality

• Stakeholder management
• Leadership and people development
• Collaboration across cross-functional teams
• WordPress
• AEM
• AWS

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