This is an exciting opportunity for a Digital Analyst to join a well-established consumer-focused retail organisation. You will play a key role in delivering insights that influence digital strategy, customer experience, performance marketing, and commercial decision-making across the business.
The Company
They are a recognised international brand with a strong digital presence and a customer-first approach. Investing heavily in data, analytics, and digital capability, they are committed to using insights to drive performance and enhance the online customer journey.
The Role
As a Digital Analyst, you will be responsible for transforming complex data into actionable business insights that improve digital performance and customer experience. Key responsibilities include:
- Deliver reporting, analysis, and insight to support digital commerce and marketing teams
- Build and maintain dashboards and automated reporting solutions using web analytics and BI tools
- Analyse customer journeys, campaign performance, conversion funnels, and online behaviour
- Develop clear recommendations that support data-driven decision making
- Partner with stakeholders across Marketing, Product, and Digital teams to identify growth opportunities
- Support experimentation programmes, including A/B testing and performance measurement
- Validate tracking implementations and ensure the accuracy of digital analytics data
- Conduct QA testing across tagging, event tracking, and data collection frameworks
- Monitor key KPIs and provide insight into performance trends and opportunities
Your Skills & Experience
- Commercial experience in Digital Analytics, Web Analytics, or eCommerce Analytics
- Advanced SQL skills with the ability to query and manipulate large datasets
- Hands‑on experience with Adobe Analytics or Adobe Customer Journey Analytics, or Google Analytics
- Experience using data visualisation and business intelligence tools such as Power BI
- Understanding of digital marketing performance measurement and customer journey analysis
- Experience working with relational databases and data analysis tools
- Knowledge of experiment design, A/B testing, and performance optimisation
- Excellent stakeholder management and communication skills
- Analytical mindset with the ability to translate data into clear business recommendations
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