Senior Influencer Planning Manager

Overview

As Senior Influencer Planning Manager, you translate PlayStation’s global influencer approach into concrete plans across priority initiatives, including games, hardware, and campaigns. You’ll partner across Influencer Partnerships, Brand, Studios, Social, and analytics teams to drive clear briefs, governance, and impactful execution. You’ll shape portfolio prioritisation, investment strategy, and measurement to maximise cultural relevance and business impact. This role offers meaningful influence on how PlayStation engages creators and communities at scale.

Pay / Benefits

• Discretionary bonus opportunity
• Hybrid working model (FlexModes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym

Responsibilities

• Develop planning documents, campaign frameworks, and actionable influencer plans aligned with audience objectives and business priorities
• Maintain planning calendars, roadmaps, intake inputs, and decision materials across influencer workstreams
• Synthesize research with internal and external partners to derive planning implications
• Assess influencer support models and contribute to investment and resourcing decisions
• Coordinate global/local inputs into clear planning outputs and maintain governance for consistency
• Maintain KPI, reporting, and learning frameworks and translate performance into future planning
• Create planning tools, playbooks, and knowledge resources to improve speed and clarity
• Provide concise stakeholder updates and leadership readouts to resolve planning needs and improve execution readiness

Key requirements

• 7+ years of experience in influencer marketing, creator strategy, brand planning, or related fields
• Bachelor’s degree in marketing, communications, advertising, business, or related field (or equivalent experience)
• Strong understanding of creator landscape, social platforms, gaming communities, and youth culture
• Experience translating insights into clear campaign strategies and planning recommendations
• Experience with portfolio prioritisation, investment planning, measurement, and matrixed organisations
• Strong project management and communication skills; ability to manage multiple workstreams
• Comfort with KPIs and campaign data to derive practical implications
• Collaborative style with cross-functional stakeholders
• AI fluency or willingness to adopt AI-enabled tools for research and planning
• Highly organized, proactive, and able to perform in fast-paced environments
• Genuine passion for PlayStation, gaming, entertainment, and youth culture

• collaborative mindset
• strong communication
• stakeholder management
• AI fluency or willingness to adopt AI-enabled tools
• campaign measurement and analytics
• planning and governance tools

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