Communications Specialist, Prime & Influencer, International Stores Comms Hub

Overview

As a Strategic Communications professional, you will drive Prime and influencer communications across 26+ international markets. You will partner with U.S. topic leads and regional teams to adapt messaging, plan campaigns, and measure results, ensuring consistent, high-impact storytelling. You’ll lead multi-market influencer programs, coordinate with agency partners, and provide guidance on risk and reactive messaging. This role sits in the International Stores Communications Hub and contributes to Amazon’s global communication standards and customer engagement.

Responsibilities

• Develop and adapt Prime communications strategies across international regions with regional execution support
• Create and maintain toolkits, playbooks, and resources for local delivery across 26+ countries
• Lead international influencer program operations and scale best practices with the Head of International Influencer Relations
• Oversee global influencer measurement, partner with data agency, and generate performance insights for optimization
• Manage agency/external partner relationships for influencer and Prime activations
• Plan, implement, and measure multi-channel campaigns, events, shoots, and industry moments
• Provide risk mitigation and reactive messaging guidance for business experiments
• Advise on country communications plans to ensure alignment with centralized strategy
• Oversee operational processes: budget tracking, workflows, and program reporting

Key requirements

• Experience in professional communications or public relations
• Bachelor’s degree in communications, public relations, or related field
• Experience in developing and executing communication strategies
• Proven ability to manage multiple projects with attention to detail
• Experience in influencer marketing or influencer relations

• Cross-functional collaboration
• Strategic thinking
• Stakeholder management
• Influencer marketing
• Campaign planning and execution
• Influencer measurement and reporting

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