Market Insights and AEO Analyst

Overview

In this role you will own the single source of truth for competitive intelligence across IRIS’s Accountancy and HCM portfolios, guiding Sales, Product and leadership with actionable insights. You will monitor rivals, AI visibility, and market signals, turning data into strategic recommendations. You’ll build battlecards, run win/loss analysis and support live deals, shaping how IRIS competes and presents itself in AI research tools. This is a cross-functional, impact-focused role at a fast-growing software group.

Responsibilities

• Monitor competitive landscape for Accountancy and HCM in UK/US; track launches, pricing, campaigns and performance; keep knowledge base current
• Track and interpret AI answer engine visibility and citation share by product/competitor; flag gains and losses
• Test positioning/messaging changes for impact on visibility and engagement; translate AI signals into commercial recommendations
• Run win/loss analysis and capture deal feedback to uncover patterns behind wins and losses
• Own competitive pricing and packaging analysis; translate moves into guidance for live deals
• Build and maintain battlecards, comparison matrices and competitor profiles; run regular competitive training for sales
• Support live deals with fast, targeted input when needed
• Present insights to Product Marketing, Sales, Product, Customer Success and senior leadership; contribute to board-level reporting on AI visibility trajectory

Key requirements

• 5+ years’ experience in competitive intelligence, product marketing, market research, digital/insight analytics or related B2B SaaS role
• Strong analytical skills; able to convert large information sets into clear insights
• Strong quantitative and data-visualisation skills; proficient in Excel and BI dashboards; tailor reports for diverse audiences
• Ability to read digital/search signals (GA4, Search Console) and turn into commercial recommendations
• Strong written and verbal communication; able to pitch insights to technical and non-technical audiences
• Comfortable working across GTM, Sales, Product and leadership
• Sound judgement on source credibility and ethics of intelligence gathering
• Highly organised with ability to manage multiple priorities to deadlines

• curious and persistent
• clear communicator
• trust-building across teams
• GA4
• Search Console
• Excel

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