International Sales Manager – DJ Brands

Overview

InMusic seeks a driven International Sales Manager to lead distributor and dealer sales for Denon DJ, Rane DJ, Numark, and Alto Professional across Europe and select export markets. You will shape regional GTM strategies, recruit and train dealers, and support partners with pricing and promotions to drive growth. The role involves cross-functional collaboration, CRM-driven pipeline management, and representing the company at trade shows. You’ll contribute to expanding multi-channel sales and defending market share in a dynamic sector.

Pay / Benefits

• 24 days annual leave (plus public holidays)
• Private healthcare
• Pension scheme
• inMusic UK Employee Assistance Programme
• Cycle To Work scheme
• Staff discount on inMusic products (for personal use only)

Responsibilities

• Manage and grow sales across distributor and direct dealer accounts in Europe, the Middle East, and other export markets
• Develop and execute regional GTM strategies addressing channel segmentation (distributors, key dealers, e-commerce partners)
• Recruit, onboard, and train new dealers in regions where direct representation is viable or strategic
• Support partners with tailored pricing, promotions, merchandising, and sales programs
• Maintain regular communication and performance tracking for all key accounts across all channels
• Collaborate with marketing to drive end-user demand generation and localized campaign execution
• Monitor competitive dynamics and propose counterstrategies to defend market share across distributor and dealer channels
• Attend major industry trade shows and retail partner events to strengthen account relationships
• Oversee CRM hygiene and maintain detailed pipeline visibility across all accounts
• Consistently deliver quarterly sales goals and strategic KPIs

Key requirements

• 5+ years’ experience managing a hybrid channel mix of distributors and dealers in the music tech, DJ, or pro audio industry
• Proven track record growing regional sales via multi-tiered go-to-market structures
• Expertise in DJ technology, club gear, powered PA systems, and customer types ranging from boutique shops to national chains
• Strong organizational and forecasting skills
• Multilingual preferred; English fluency required
• Willingness to travel up to 40% of the time

• strategic thinking
• strong communication and relationship management
• cross-functional collaboration
• hybrid channel management
• regional GTM strategy
• CRM and pipeline management

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