Product Marketing Manager

Overview

As Product Marketing Manager, International, you drive growth beyond the U.S. by shaping market-specific GTM and R&D priorities. You connect market intelligence with local campaigns, product features, and sales enablement to expand our TAM and improve conversion. You’ll orchestrate cross-functional teams to build country-focused marketing structures and content that resonates regionally. This is a chance to influence how travelers discover experiences at scale and help Viator and Tripadvisor capture global share. You will lead with data, carving paths to international success in a fast-paced, collaborative environment.

Pay / Benefits

• remote-friendly arrangement with optional on-site presence
• flexible schedule
• tuition assistance
• travel perks and discounts
• donation matching
• health benefits

Responsibilities

• Define the Win Strategy by analyzing competitor gains and directing resources to close gaps
• Prioritize R&D through translation of market friction into localized feature requirements
• Build a data-driven roadmap to rank problems by audience impact and funnel leverage
• Coordinate SEM, SEO, and Content to develop country-specific structures and improve clickshare
• Direct localized content creation and stand-alone SEM landing pages to boost SEO and trust
• Oversee funnel metrics from traffic to supplier signups to product live results
• Identify high-demand supply gaps with Sales and Destination Management teams
• Develop geo-specific landing pages and assets addressing local supplier objections and growth opportunities
• Act as the conduit between R&D, Marketing, and Supply to integrate international initiatives into quarterly roadmaps
• Ensure cross-channel alignment to accelerate adoption and international priorities
• Increase international site traffic, account creation, and product live implementations
• Progress toward 10% global TAM share

Key requirements

• 10+ years in marketing with emphasis on product marketing and international GTM strategy
• Proven ability to translate business objectives into multi-channel campaigns
• Experience leading through influence with Product, Sales, Data, and Engineering teams
• Strong analytical rigor with data-driven prioritization and performance dashboards
• Excellent stakeholder management and communication for a global org

• Cross-functional leadership
• Analytical mindset
• Strategic thinking
• GTM strategy
• Data-driven roadmap
• SEO/SEM coordination

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