Performance Marketing Manager

Overview

In this role you will own performance marketing for a key segment of our exclusive clients within a global consultancy. Reporting to the Head of Growth, you’ll drive demand generation and paid media strategies across candidates contexts, in-house or agency experience welcome. You will work with tools like AppsFlyer, BranchMetrics and ad platforms (TikTok, Facebook) to optimise mobile app acquisition. This position blends creative execution with strategic impact, in a fast-paced, collaborative environment in London. A strong track record in growth marketing will help you shape real business outcomes.

Pay / Benefits

• additional benefits
• excellent progression opportunities

Responsibilities

• Manage performance marketing activities for a key client segment
• Plan and execute demand generation, growth marketing or paid media campaigns
• Focus on mobile app acquisition using relevant attribution and optimization tools
• Collaborate with cross-functional teams and external partners to optimise campaigns
• Utilise tools such as AppsFlyer, Google Optimize, Google Sheets, BranchMetrics to measure and optimise results
• Run campaigns across paid social channels (TikTok, Facebook)
• Contribute to strategy and reporting for the Head of Growth
• Support ongoing experimentation and optimisation to scale impact

Key requirements

• Experience in Performance Marketing, Demand Generation, Growth Marketing or Paid Media
• Experience can be in-house or agency and in B2B or B2C
• Familiarity with mobile app acquisition and attribution tools
• Hands-on use of AppsFlyer, Google Optimize, Google Sheets, BranchMetrics and paid social platforms (TikTok, Facebook)
• Location-based role with office days in London Shoreditch

• creative thinking
• adaptability
• collaboration
• AppsFlyer
• Google Optimize
• Google Sheets

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