Marketing Manager, EMEA

Overview

Marketing Manager, EMEA leads regional demand and brand initiatives to drive qualified pipeline for Yotpo across Europe, Middle East, and Africa. You will own the regional strategy, run integrated campaigns, and orchestrate events and partnerships to deepen market presence. This role blends strategic planning with hands-on execution, collaborating across Sales, Partnerships, Product Marketing, Brand, and Marketing Ops. You’ll shape campaigns and experiences that convert interest into revenue while aligning with Yotpo’s growth goals.

Responsibilities

• Own the EMEA marketing strategy to grow presence and pipeline
• Plan and execute events and experiences (conferences, dinners, roundtables, trade shows)
• Develop and manage partner/co-marketing campaigns with technology partners and agencies
• Lead integrated demand-generation programs across digital, content, events, and partners
• Manage campaigns from brief to launch, ensuring on-brand, timely delivery and measurable impact
• Measure program performance (registrations, MQLs, opportunities, pipeline, ROI) and optimize accordingly
• Build market knowledge to sharpen positioning and identify opportunities

Key requirements

• 4+ years of B2B marketing experience in SaaS/tech/eCommerce
• Experience building regional or field marketing and demand-gen strategies
• Proven track record with events and large industry conferences
• Experience developing co-marketing programs with partners and agencies
• Solid understanding of B2B funnels, campaigns, content marketing, and ABM
• Hands-on HubSpot experience (email, segmentation, automation, campaign management)
• Familiarity with Salesforce and marketing tech ecosystem
• Strong cross-functional project-management skills in international environments
• Willingness to travel across EMEA for events and activations
• Valid UK work authorization

• commercially minded
• excellent communicator
• highly organized
• HubSpot
• Salesforce
• marketing technology ecosystem

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