Marketing Manager – Manager

Overview

In this role you will lead the UK&I marketing function to build market awareness and drive structured demand generation and customer growth across large B2B accounts. You will manage a small team and partner with Sales, Communications, and leadership to shape market offers and go-to-market campaigns. You will own the integrated demand-gen engine—from awareness to qualified opportunities—with focus on Transport & Mobility and Public Sector. This is an opportunity to directly influence revenue and market position within a fast-transforming, multi-country consulting group.

Pay / Benefits

• central role in shaping strategy
• exposure to large B2B accounts
• collaborative environment with Sales and leadership
• hybrid working arrangements
• competitive salary and benefits
• opportunity to influence market position across multiple countries

Responsibilities

• Lead and develop the UK&I marketing team to deliver integrated acquisition and customer growth outcomes
• Build and operate the demand generation engine to maximize qualified lead volume and drive new revenue
• Lead account-based marketing for large B2B customers with emphasis on Transport & Mobility
• Design and optimize processes for demand generation, lead gen, and nurturing across UK&I
• Coordinate with Corporate Communications to ensure consistent PR, lobbying, and marketing narratives
• Collaborate with business leaders to shape market positioning and ensure compelling propositions and collateral
• Ensure alignment and delivery of an integrated campaign roadmap across Acquisition and Customer Growth & Retention
• Drive excellence in UK&I marketing operations and cross-functional collaboration

Key requirements

• Significant B2B demand generation experience targeting large enterprise accounts
• Track record of building structured acquisition processes that convert to measurable pipelines
• Experience managing press agencies and leading PR initiatives
• Strong knowledge of marketing automation platforms (e.g., Account Engagement) and CRM systems
• Lead scoring, customer journeys, and campaign analytics competence
• Strong commercial acumen and ability to influence Sales Direction and shape offers
• Excellent written and verbal English; additional European languages advantageous
• Solid management experience

• leadership
• collaboration
• communication
• marketing automation (Account Engagement)
• CRM systems
• lead scoring

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