Product Marketing Manager

Overview

In this role you will drive the go-to-market and messaging for BioPhorum’s life sciences products, collaborating with Product, Sales and Marketing to influence adoption and commercial success. You’ll shape positioning, develop campaigns, and arm sales with compelling materials to move the needle across the global biopharma sector. You’ll analyze market trends and customer insights to refine strategy and measure impact. This is a chance to influence products used by leading biopharmaceutical organisations and contribute to improvements in patient outcomes.

Pay / Benefits

• competitive salary
• comprehensive benefits package
• opportunity for personal and professional development
• autonomy to own your work
• exposure to senior industry leaders

Responsibilities

• Lead go-to-market strategies for new products and major enhancements
• Develop product positioning and messaging for scientific and commercial audiences
• Create integrated marketing campaigns across digital, content, partner and sales channels
• Equip Sales with presentations, case studies, collateral and launch materials
• Analyze market trends, customer insights and competitor activity to strengthen positioning
• Collaborate with Product Management to influence product strategy through market intelligence
• Measure campaign performance, optimize activity and demonstrate commercial impact
• Manage campaign budgets and ensure strong ROI
• Coordinate with Product, Sales, Customer Success and Marketing to deliver successful launches

Key requirements

• Experience in product marketing within pharmaceuticals, biopharma, life sciences or technical B2B
• Proven experience leading product marketing or go-to-market initiatives
• Excellent copywriting and communication skills for technical audiences
• Commercial mindset translating marketing activity into business growth
• Experience working with Product and Sales teams
• Strong organizational skills and ability to manage multiple priorities
• Confidence influencing stakeholders across functions
• Entrepreneurial approach with results focus
• Experience with CRM platforms, marketing automation tools, analytics software or SaaS products would be an advantage

• Excellent copywriting and communication
• Commercial mindset
• Influencing stakeholders
• CRM platforms
• Marketing automation tools
• Analytics software

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