Performance Marketing Manager

Overview

In this role, you drive the strategy and operations for Expedia Group’s non-Google search marketing portfolio, shaping how travelers connect with experiences across global markets. You’ll lead AI-enabled and automation-driven initiatives, partnering with product, engineering, data science, and operations to deliver scalable, data-led marketing solutions. You will present insights to senior leadership and mentor teammates as you raise the team’s capability in SEM, analytics, and automation. This is a chance to influence roadmaps for search engines like Bing, Yahoo Japan, and Naver, scaling impact at a global scale.

Responsibilities

• Own the strategic vision and performance of the non-Google Search Engine Marketing portfolio (Bing, Yahoo Japan, Naver)
• Develop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimization
• Lead AI, automation, and marketing technology initiatives including dashboards, monitoring systems, and AI-powered workflows
• Partner with Product, Engineering, Data Science, and Operations to define roadmaps and connect business objectives with technical implementation
• Serve as subject matter expert for non-Google search engines and emerging search technologies; influence partner roadmaps through engagement with Microsoft, Yahoo Japan, and Naver
• Present strategic recommendations and business performance updates to senior leadership; mentor colleagues and build SEM/analytics/automation/AI adoption capabilities

Key requirements

• Bachelor in quantitative, technical, or business discipline (or equivalent)
• Advanced SQL and Microsoft Excel with experience analyzing large datasets
• Experience with Python, automation technologies, AI tools, marketing tech platforms, or APIs
• Strong understanding of SEM strategy, experimentation, bidding systems, and performance optimization
• Ability to translate business objectives into practical technical solutions and work across multidisciplinary teams
• Proficient communication, stakeholder management, project leadership, and mentoring skills

• strong communication
• stakeholder management
• mentoring
• SQL
• Microsoft Excel
• Python

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