Product Marketing Manager

Overview

As Product Marketing Manager, you will define and execute a global GTM strategy for payments products and lead end-to-end product launches. You’ll collaborate with cross-functional teams and external partners to craft marketing assets, monitor performance, and influence product and marketing decisions. This role sits at the intersection of payments expertise and demand generation, shaping how customers experience the payment journey. You’ll work from London in a hybrid setup, driving growth and ensuring product quality in a fintech context.

Responsibilities

• Define and execute GTM strategy for product launches end-to-end
• Collaborate with colleagues and external partners to create marketing assets for launches
• Develop insights on competitor products, tech, and trends and share with the team
• Influence marketing and product decisions based on data and market context
• Monitor product performance by tracking KPIs and providing actionable recommendations

Key requirements

• Expertise in cross-border payments and/or payment acceptance
• Proven track record of owning campaigns and driving growth
• Experience partnering with product teams to ensure product quality
• Strong marketing skills with experience driving leads via multi-channel campaigns in collaboration with sales
• Experience in financial services/fintech environments

• Collaboration across functions
• Stakeholder management
• Analytical mindset and data-driven decision making
• Payments domain expertise (cross-border/payments acceptance)
• GTM strategy and product launch management
• Multi-channel marketing and campaign optimization

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