Senior Copywriter: CRM & Growth Creative Lead

VML, part of WPP, is seeking a Senior Copywriter in London to craft CRM content across Direct Mail, Email, SMS, MMS and digital/social channels. You’ll shape standout copy, work with marketers, strategists and designers, and expand your thinking beyond CRM into broader brand storytelling.

The role emphasizes engagement, customer loyalty and revenue growth, with hybrid working and collaboration across multiple brands in the group.

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