Marketing Manager

Overview

In this Marketing Manager role, you will drive multi-channel marketing to support growth for a VAS analytics provider serving mobile operators. You will work with cross-functional teams to shape messaging, create compelling content, and generate a pipeline through digital and traditional campaigns. You’ll gather market insights, educate sales, and position the client as a roaming industry leader. This is a hands-on, results-driven role with a strong emphasis on lead generation and brand-building.

Responsibilities

• Create and develop content and sales collateral (demos, presentations, one-pagers)
• Gather market intelligence and educate sales on trends and customer insights
• Plan, launch and monitor digital marketing campaigns and lead generation activities
• Build communication strategies (newsletters, webinars, customer forums)
• Organize industry events, manage bookings and budgets, and support PR strategies
• Engage with customers in meetings to surface expectations and feedback
• Position client as a roaming industry leader and support award submissions

Key requirements

• 4+ years of experience in marketing, product, or related role
• Comfort with new technologies and AI-powered marketing tools
• Strong execution, proactive mindset
• Creative thinking and ability to implement new ideas
• Good communication and coordination skills
• Ability to manage multiple tasks and meet deadlines

• proactive
• team player
• ownership mindset
• AI-powered marketing tools
• marketing automation tools
• CRM systems

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