Harrow, United Kingdom | Posted on 09/30/2026
Sales & Business Development Manager – Care Homes
Location: London & Surrounding Areas | Field-Based
Job Type: Full-time, Permanent
Sector: Care Homes / Adult Social Care
Are you an experienced Sales or Business Development professional with a strong understanding of the care home sector?
We are recruiting confidentially for a growing organisation looking to appoint a Sales & Business Development Manager to support a portfolio of care homes across London and the surrounding areas.
This is a hands-on commercial role with a clear focus on increasing occupancy, generating new referrals and building strong relationships with key referral partners .
You will work closely with individual care homes and their management teams, identifying opportunities to increase enquiries and admissions while strengthening the organisation’s presence across the local market.
The Role
As Sales & Business Development Manager, you will:
Develop and implement sales and business development strategies across a portfolio of care homes
Drive occupancy, enquiries, referrals and admissions
Build strong relationships with local authorities, social workers, discharge teams, NHS professionals, commissioners and other referral partners
Proactively identify and develop new referral pathways
Generate private-pay enquiries and build relationships within local communities
Regularly visit care homes to understand vacancies, service offerings and individual commercial priorities
Support Home Managers to improve local marketing, networking and enquiry conversion
Build relationships with prospective residents and their families where required
Monitor local competitors, fees, demand and market opportunities
Track enquiries, referrals, conversions and occupancy performance
Attend networking events, meetings and industry events to promote the services
Work closely with senior management to identify opportunities for growth
About You
We are looking for a commercially driven individual who:
Has previous sales, business development, referrals or occupancy experience within the care home sector
Understands the care home admissions and referral process
Has a proven ability to develop relationships and generate new business
Is confident engaging with commissioners, healthcare professionals, families and other key stakeholders
Is proactive and comfortable generating new opportunities rather than relying solely on incoming enquiries
Has strong communication, networking and relationship-building skills
Is target-driven with a strong commercial mindset
Is organised and able to manage multiple homes and priorities
Is comfortable spending a significant amount of time out in the field
Travel
Travel is an essential part of this position.
You will be supporting a group of care homes across London and the surrounding areas , so you must be comfortable travelling regularly between services and meeting referral partners across the region.
What’s on Offer
Opportunity to take ownership of business development across a portfolio of care homes
Varied, autonomous and field-based position
Opportunity to directly impact occupancy and commercial growth
Work closely with Home Managers and senior leadership
Join a growing organisation within the adult social care sector
#J-18808-Ljbffr…