Marketing Executive

Overview

As Marketing Executive for Clarion’s Enthusiast Department, you will support the Baby Show trilogy across Olympia London, Excel London and NEC Birmingham. You’ll help plan and deliver consumer-centric campaigns that attract expectant and new parents to a leading parenting event. You will work with cross-functional teams to execute integrated marketing plans, optimise customer journeys and drive registrations. This role offers hands-on experience across digital and onsite activity in a dynamic, growth-focused environment.

Pay / Benefits

• 25 days’ holiday + bank holidays
• End of year wellbeing shutdown
• Extra day of leave for celebrations
• Summer Hours on Fridays (3pm)
• Pension scheme
• Private Medical Insurance

Responsibilities

• Contribute to customer-centric marketing strategies via information gathering
• Deliver multi-channel campaigns on time and within budget
• Create engaging content across website, email, social, print and digital
• Maintain and optimise event websites and customer journeys (Clarity, GA4)
• Plan, execute and analyse email campaigns
• Support end-to-end paid digital campaigns (search, display, social); manage budgets and optimize performance
• Support organic and paid social media and design
• Prepare design briefs and collaborate with the creative team
• Build relationships with partners, sponsors, media, influencers and exhibitors
• Coordinate with PR agency and Marketing Operations to report performance and insights
• Assist on-site marketing and event delivery during live events

Key requirements

• Experience in implementing multi-channel campaigns
• Strong copywriting, proofreading and analytical skills
• Experience building email campaigns and marketing automation (Pardot knowledge ideal)
• Knowledge of design/print processes and core marketing disciplines
• Digital marketing knowledge including social media and content marketing
• Experience with Canva for design
• Familiarity with latest digital trends and social features (e.g., TikTok)
• Experience with SEO, Google Ads & Analytics, CMS, Later, mobile apps, video, blogs
• Understanding of customer data platforms and segmentation (Treasure Data knowledge ideal)
• Understanding of tracking, reporting and databases for customer journey segmentation

• customer-centric mindset
• attention to detail
• proactive and organised
• GA4
• Clarity
• Pardot (marketing automation)

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