Title: Media Intelligence & Digital Specialist
Salary: (+ benefits)
Start Date: ASAP
Workstyle + Location: London, 5 days on site
Sector: AUTOMOTIVE
This is a fascinating role for anyone who loves DATA, and has akeen interest in MARKETING. You will be at the centre of one ofthe UK’s biggest manufacturers’ marketing analytics systems,using internal and external data to push the company to theforefront of the market. Where other roles are purely dataanalysis and reporting, in this role you’ll be charged withmodernising and constantly improving the marketing technology andapplications, rather than just reporting. With the UK automotivemarket as competitive as it is at the minute, this role is agreat opportunity to get in with a stable figure, who can offerlong term growth and development. This role would suit someonewith a keen interest in marketing, data and data analytics, andideally someone with an interest in the automotive industry.
Key Responsibilities
Marketing Intelligence & Reporting
- Develop regular reporting covering media performance, campaign effectiveness, competitor activity and market trends.
- Analyse marketing and consumer data to identify trends,opportunities and potential risks.
- Develop dashboards and reporting tools, creating clear andactionable commercial recommendations to support effectivedecision-making.
Competitor & Market Intelligence
- Track relevant developments in the automotive and widerconsumer market (campaigns, investment, launches and strategies).
- Identify emerging marketing / branding trends
Brand Reputation Monitoring
- Monitor online conversations, customer feedback, socialsentiment and emerging issues. Working closely with the Marketingand Communications teams with data and insights on reputation.
AI, Automation & Emerging Technology
- Explore practical applications of AI and automation withinmarketing activities
- Identify, test and implement opportunities to improve contentcreation, reporting, data processing and consumer insight throughtechnology such as AI and automated marketing tools.
Digital Platforms & Ecosystem
- Support the operation and continuous improvement of digitalplatforms and applications. Continuously improve digitalplatforms and applications, CRM, and wider digital ecosystemperformance.
Qualifications
Non-negotiable requirements
- 1-3 years’ experience in digital marketing, marketinganalytics, data analytics, marketing technology, research or arelated discipline.
- Experience using dashboards, analytics platforms and reportingtools.
- Exposure to CRM, digital platforms or app environments isdesirable.
- Experience with competitor intelligence or social listeningtools is desirable.
Desirable candidate profile:
- Ability to identify patterns and commercial insights fromcomplex information.
- Strong interest in AI, automation and emerging digitaltechnologies.
- Understanding of digital marketing and consumer behaviour.
- Strong attention to detail and problem-solving capability.
- Strong analytical capability and confidence working with data.
- Interest in automotive, technology and marketing innovation.
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