Intra-EU Business Analyst – TikTok Shop

Overview

In this role, you drive business analysis and strategy design for Europe’s cross-border business. You translate data insights into actionable strategies, incentive programs, and operational mechanisms to boost growth and efficiency across markets. You’ll partner with operations, product, data, and governance teams to implement initiatives, monitor ROI, and refine solutions. The role blends analytics with strategic execution to shape international growth and cross-team impact.

Responsibilities

• Track cross-border metrics and performance across markets, categories and segments to identify growth issues and opportunities with clear recommendations
• Design operational strategies, incentive programs, and optimization mechanisms tailored to market and business stage needs
• Collaborate with operations, product, data, and governance teams to drive implementation, monitor results, and optimize solutions
• Conduct thematic analyses on key markets and priorities to provide actionable insights for decision-making
• Develop a systematic business analysis framework and strategy design methodology to improve problem identification, strategy formulation, and execution

Key requirements

• Bachelor’s degree or above
• 3+ years of experience in business analysis, commercial analysis, strategy & operations, e-Commerce operations, platform strategy, or cross-border business
• Strong data analysis skills with proficiency in SQL, Excel/Sheets, BI tools
• Strong logical thinking and structured communication skills
• Strong cross-functional collaboration and project management skills
• English proficiency for international collaboration

• cross-functional collaboration
• structured communication
• problem solving
• SQL
• Excel/Sheets
• BI tools

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