Addressable Investment, EMEA Market Lead

Overview

In this role you will drive the adoption and evolution of the addressable investment operating model across EMEA, aligning regional strategy with local market execution. You’ll act as the key link between regional leadership and market teams to ensure consistency, scalability, and market relevance. You will guide governance, transformation, and hub-enabled delivery, partnering with strategy, technology, and capability groups. You’ll shape the future of addressable investment within one of the world’s largest media organisations, delivering scalable, technology-enabled solutions.

Responsibilities

• Lead market adoption of the addressable investment strategy across EMEA
• Partner with market leadership to implement consistent operating standards and best practices
• Support transition to scalable, standardised, hub-enabled delivery models
• Challenge legacy processes and identify efficiency opportunities
• Ensure local market requirements are represented while maintaining regional consistency
• Review market performance and implementation progress to identify risks and opportunities
• Act as trusted advisor on operational transformation, governance, and delivery models
• Collaborate with investment, strategy, planning, technology, and capability teams to drive alignment and growth

Key requirements

• Significant leadership experience in addressable media investment, activation, or digital media environments
• Strong understanding of EMEA markets, client dynamics, media ecosystems, and regulatory considerations
• Experience influencing and leading across multiple markets in a matrix organisation
• Proven success in driving operational change, transformation, or new operating models
• Strong commercial judgement balancing local needs with broader business objectives
• Exceptional stakeholder management and communication skills
• Analytical mindset with ability to identify opportunities for improvement and growth
• Deep knowledge of ad tech, addressable media, identity solutions, and emerging industry trends

• stakeholder management
• communication
• analytical thinking
• ad tech
• addressable media
• identity solutions

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