Senior Marketing Operations Manager

Overview

In this role, you will drive scalable, data-driven marketing execution across global markets. You will optimise marketing systems and processes, focusing on lead and lifecycle management, attribution, and data governance, with a strong emphasis on HubSpot and its Salesforce integrations. You’ll partner with Marketing, Sales, and Revenue Operations to enhance reporting, attribution, and cross-functional alignment, enabling smarter decisions and growth. This is a hands-on, globally-focused role that shapes operating best practices and marketing technology adoption. You will influence how data and processes evolve to support the company mission of transforming workplaces.

Pay / Benefits

• Flexible holiday plan up to 40 days
• Wellbeing Allowance (400)
• Private Medical Insurance
• Development books/podcasts allowance
• Contributory pension scheme
• Employee discounts and cashback across 1,200+ brands

Responsibilities

• Manage and optimise global marketing operations processes for planning, measurement, reporting, and continuous improvement
• Assess existing operations and technologies to implement scalable improvements that support growth
• Own HubSpot workflows, lifecycle processes, segmentation, scoring, nurture programs, and campaign operations
• Drive adoption and optimization of HubSpot across the business to support marketing and commercial goals
• Collaborate with Revenue Operations to enhance HubSpot-Salesforce integrations, improve data quality, and strengthen marketing–sales alignment
• Maintain high data quality, governance, and regional operational consistency
• Develop dashboards and reports to measure campaign performance, funnel conversion, and pipeline contribution
• Develop attribution models, tracking standards, and funnel reporting to reveal marketing’s impact on revenue
• Support global teams with scalable processes while accommodating regional needs
• Advise Marketing, Sales, and Revenue Operations on lead management, attribution, lifecycle design, and ops standards
• Translate business goals into operational plans with measurable outcomes
• Identify automation, process design, documentation, and tech enhancements to boost efficiency
• Troubleshoot platform issues and ensure smooth execution of integrated campaigns

Key requirements

• Senior-level Marketing Operations, Demand Gen Operations, Revenue Operations, or MarTech experience in a B2B SaaS environment
• Hands-on HubSpot expertise (workflows, forms, lists, email automation, lead scoring, lifecycle management, reporting)
• Strong Salesforce knowledge (CRM processes, campaign objects, reporting, dashboards, lead/contact/account management)
• Proven ability to improve marketing technology ecosystems and scale operations
• Experience designing lead lifecycle management, segmentation, and nurture programs
• Experience developing attribution frameworks and funnel reporting
• Experience supporting global marketing organizations across regions and time zones
• Strong analytical, project management, and stakeholder management skills
• Excellent attention to detail and commitment to data quality and governance

• Cross-functional collaboration
• Analytical thinking
• Stakeholder management
• HubSpot (workflows, forms, lists, email automation, scoring, lifecycle, reporting)
• Salesforce (CRM processes, dashboards, campaign objects)
• Data governance and quality assurance

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