Principal, Innovations- GTM Strategy & Product Marketing

Overview

In this role you will lead go-to-market for Kinaxis’ high-priority innovations, turning new capabilities into market opportunities. You will work across Product, Engineering, Marketing, Sales, and Strategy to craft compelling customer value, positioning, and scalable commercial motions. You’ll bring structure to ambiguity, linking early validation to market readiness and repeatable growth. This is a strategic, cross-functional role that accelerates launches and expands Kinaxis’ market impact in the AI-enabled supply chain space.

Pay / Benefits

• Flexible vacation
• Kinaxis Days
• Flexible work options
• Well-being programs
• Mental and physical health programs
• Mentorship and career development

Responsibilities

• Own GTM strategy for high-priority innovation initiatives and drive market opportunity, launch, and commercial scale
• Increase launch velocity with repeatable models, gates, and rhythms without compromising readiness
• Define customer problems, audience, differentiated value, positioning, use cases, and path to market for emerging capabilities
• Connect experimentation to scale by aligning customer validation, market readiness, and growth
• Create integrated market moments with customer proof, thought leadership, events, analysts, and demand generation
• Coordinate cross-functional launches with Product, Engineering, Sales, Marketing, Customer Success, and others around milestones
• Shape GTM motions for innovations that don’t fit existing product motions
• Accelerate market learning using early customers, field feedback, and launch performance to refine propositions and investments

Key requirements

• 10+ years in product marketing, GTM strategy, innovation strategy, or related roles in B2B enterprise tech
• Proven track record leading complex, multi-product launches
• Ability to scale launches via repeatable GTM frameworks and operating models
• Strong talent to translate technical capabilities into customer value and differentiated positioning
• Experience turning ambiguity into strategy and operational plans
• Strong executive communication and cross-functional leadership
• Hands-on execution mindset with ability to move initiatives from concept to market activation
• Experience launching emerging technologies, platforms, or new business models
• Experience designing GTM strategies across boundary-spanning offerings
• Understanding of enterprise technology buying, validation, positioning, packaging, and sales motions
• Experience developing launch readiness frameworks and cross-functional launch plans
• Experience building scalable launch practices and collaborating with Product and Engineering
• Experience creating integrated market moments across communications and demand generation
• Desirable: enterprise AI, data platforms, developer ecosystems, supply chain tech

• executive communication
• influence and collaboration
• strategic thinking with hands-on execution
• GTM strategy
• product marketing
• market readiness

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