Senior Demand Generation Manager, EMEA

Overview

In this Senior Demand Generation role, you own the regional demand strategy for EMEA, driving pipeline and revenue through integrated campaigns and ABM-like plays. You work cross-functionally with sales, RevOps, product marketing, and content to translate go-to-market priorities into measurable programs. You’ll optimize campaigns across paid, email, webinars, and nurture to accelerate opportunities. This is a high-visibility growth role with scope to shape strategy, execution, and scalable demand engines in diverse markets.

Pay / Benefits

• Highly competitive benefits and vacation package
• Hybrid work culture
• In-person team building opportunities
• Fun, hardworking, and casual environment
• Endless growth opportunities

Responsibilities

• Own the EMEA demand generation strategy aligned to pipeline and revenue goals
• Plan and execute integrated campaigns across channels (paid media, email, webinars, content syndication, nurture, retargeting)
• Build and run account-based and pipeline acceleration programs for priority accounts and segments
• Create and manage regional campaign calendars and execution plans
• Collaborate with product marketing on messaging, launches, and persona-based campaigns
• Develop landing pages, assets, journeys, and conversion paths with content/brand/web teams
• Partner with marketing operations to ensure clean setup, attribution, reporting, lead routing, and funnel visibility
• Analyze campaign performance and optimize based on data, trends, and sales feedback
• Implement test-and-learn strategies for channel mix, messaging, and segmentation
• Identify smarter workflows, automation opportunities, and scalable execution models

Key requirements

• 7+ years in B2B demand generation, regional marketing, or revenue marketing
• Experience supporting commercial, mid-market, or growth segments in EMEA
• Proven track record building integrated campaigns driving pipeline and revenue
• Experience partnering with sales and translating goals into marketing plans
• Ability to manage both top-of-funnel and mid-/late-funnel activities
• Hands-on experience with paid social, search, email, webinars, events, ABM, and nurture
• Strong analytical skills for data-driven budget and optimization
• Excellent project management and communication skills
• Ability to influence cross-functional teams across levels

• cross-functional collaboration
• data-driven decision making
• strategic thinking
• ABM programs
• marketing automation
• attribution/reporting tools

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