Demand Generation Manager – AI & DA

Overview

In this role you drive demand gen for Wiley’s AI, Analytics and Data solutions, shaping multi-channel campaigns and working closely with Sales to feed the pipeline. You’ll define audiences, optimize messaging, and measure impact to contribute to revenue goals. The role blends hands-on B2B marketing with data-driven decisions in a fast-growing team. You help scale campaigns and shape best practices in a mission-driven company focused on knowledge and learning.

Pay / Benefits

• meeting-free Friday afternoons
• competitive compensation
• comprehensive benefits package
• equal opportunity employer
• internal mobility and learning opportunities

Responsibilities

• Develop and run always-on, multi-channel demand generation campaigns (email, paid social, content syndication, webinars, events)
• Define target audiences and ICPs using data to tailor campaigns to segments
• Plan campaigns around pipeline and revenue goals, using metrics like conversion rates and lead requirements
• Collaborate with Sales to set MQL criteria and improve lead quality and performance
• Create campaign briefs and adapt messaging for different audiences with marketing and creative teams
• Monitor campaign performance and pipeline contribution, report on lead volume and ROI

Key requirements

• B2B demand generation experience with pipeline impact
• Experience planning and delivering multi-channel campaigns
• Experience aligning with Sales to define lead criteria and improve performance
• Strong analytical skills with data-driven optimization
• Strong written and verbal communication; developing briefs and adaptable copy
• Hands-on experience using Salesforce

• Strong communication skills
• Analytical mindset
• Independent and proactive work style
• Salesforce
• Marketo or HubSpot or equivalent marketing automation platform
• ZoomInfo

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