Senior Product Marketing Manager

Overview

In this role you will shape how Addepar goes to market across EMEA, LATAM and APAC. You’ll translate market insight into differentiated positioning and campaigns, collaborating with regional teams to tailor the global platform narrative to local needs. You’ll own end-to-end launches for region-specific capabilities and build scalable content and enablement. This opportunity lets you influence growth across multiple regions while working with cross-functional partners to drive adoption and expansion. You will lead with clear storytelling and real regional impact, shaping how clients perceive Addepar’s value.

Responsibilities

• Develop and execute regional product marketing strategies for EMEA, LATAM and APAC aligned with priorities
• Build market expertise on regional buyers, needs, competition, and cultural nuances
• Collaborate with regional Sales, Relationship Management and Performance Marketing to define priorities and GTM programs
• Define regional positioning and messaging linking the global value proposition to local buyer needs
• Adapt launches for regional audiences and own end-to-end region-specific capability launches
• Create campaigns to raise awareness, generate demand, and support client engagement and expansion
• Develop scalable content and enablement, monitor performance, and incorporate feedback to improve approach

Key requirements

• 5–8 years in product marketing or related go-to-market roles
• Experience with B2B SaaS; preferred in financial services, fintech, wealth or investment management
• Full-stack product marketer with skills across research, positioning, messaging, launches, campaigns, enablement and content
• Experience tailoring GTM strategies for different markets or audiences
• Strong storyteller and communicator with ability to translate complex capabilities into customer value
• Proven cross-functional partner with ability to build relationships across regional teams
• Globally minded, autonomous, and able to work across time zones and travel as needed

• storytelling
• clear communication
• cross-functional collaboration
• B2B SaaS marketing
• market research
• positioning and messaging

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