Senior Product Marketing Manager

Overview

In this role you drive the Global Travel Retail product and category agenda, turning global priorities into commercially driven strategies to grow sell-in and sell-out across retailers and regions. You own end-to-end performance for Core, NPD and travel-exclusive ranges, overseeing assortment, forecasting and lifecycle management. You’ll lead cross-functional discussions to align teams behind category growth and translate insights into market-relevant plans. This role offers impact across a fast-paced, global beauty business with a strong brand direction.

Pay / Benefits

• hybrid model
• 25 days holiday plus birthday day
• inclusive parental leave
• pension and life assurance
• Medicash
• product discount

Responsibilities

• Own and evolve GTR product/category strategy, roadmap, and priorities across Core, NPD and travel-exclusive ranges
• Lead monthly product/category performance reviews (sell-in/sell-out/stock/forecast accuracy) and identify risks/opportunities
• Conduct monthly competitor and market reviews and translate trends into GTR actions
• Manage GTR product marketing calendar, dates, information, launch phasing and alignment
• Lead NPD forecasting and demand planning; build scenarios and recommend rephasing
• Own retailer allocations and launch phasing for NPD; maximise availability and sell-out
• Oversee end-to-end in-and-out strategy for launches, discontinuations, and range transitions
• Strategize assortment architecture and productivity by retailer/channel/market; propose listings and delistings
• Partner with VM/Commercial to optimise category space and customer journey
• Lead retailer strategy meetings with compelling category insights and next steps
• Collaborate with Trade Marketing/Commercial to shape retailer/channel plans
• Develop travel-exclusive sets including range, forecast, allocation and post-launch review
• Act as GTR product/category expert; translate insights into market plans
• Develop product strategy presentations and business cases for leadership/retailer meetings
• Own TOA and sampling forecasts/plans, align with campaigns and budgets

Key requirements

• proven track record in product or category management with ownership of strategy and commercial outcomes
• strong numerical/analytical skills with advanced Excel capability
• experience leading forecasts, demand planning, retailer allocations and launch phasing
• ability to translate performance insights into ranging and VM space recommendations
• confident leading product discussions in retailer strategy meetings
• excellent communicator and collaborative leader with cross-functional alignment
• highly organized, resilient and results-focused in a fast-paced environment

• excellent communicator
• collaborative leader
• highly organized
• advanced Excel
• forecasting and demand planning
• retailer allocations

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