Senior Product Marketing Manager – Workday Product

Overview

As Product Marketing Manager for the Workday Products BU, you shape how our Workday solutions are positioned, launched, and adopted. You partner with Product, Sales and Marketing to translate roadmaps into compelling messaging and go-to-market plans that drive pipeline and customer engagement. You own planning, activation, and measurement to ensure commercial impact while collaborating across regions. This role offers the chance to influence product perception in a growth-focused environment that values collaboration and outcomes.

Responsibilities

• Develop and execute product marketing plans aligned to BU priorities and growth targets
• Define positioning, messaging frameworks, and buyer personas with cross-functional alignment
• Lead Go-to-Market and launch activities for new products/features, coordinating with Product, Sales, SDR, and field marketing
• Create sales enablement materials, tools, and customer proof points to improve win rates
• Contribute to voice-of-customer initiatives and market/competitive insights to optimize positioning
• Track product marketing metrics and provide regular insights to stakeholders for continuous improvement
• Act as the main source for competitive differentiation and respond to competitor developments across field teams

Key requirements

• Experience in Product Marketing, Go-to-Market or related marketing in tech or professional services
• Proven ability to craft positioning, messaging and value propositions
• Experience launching products and executing structured go-to-market plans
• Strong cross-functional collaboration with Product, Sales, and Marketing
• Commercial awareness with focus on pipeline generation and revenue contribution
• Experience creating sales enablement materials and supporting demand generation
• Solid understanding of CRM, marketing automation and performance measurement frameworks
• Strong written, verbal and presentation skills

• collaboration
• clear communication
• data-driven decision making
• CRM
• marketing automation
• performance measurement frameworks

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