Company: Primark
Location: Reading
Job Description:
Primark in Reading is seeking an experienced Digital Business Analyst to join a high-profile Customer Data & Intelligence initiative within its Digital function. The role focuses on discovery, feasibility assessment and shaping the future roadmap for customer data, CRM, Martech and engagement capabilities.
You will lead discovery activities, gather and refine requirements, and work with stakeholders to translate needs into actionable product requirements, KPIs and success measures.
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Posted: October 1st, 2026