Digital Brand Manager

Overview

As Digital Brand Manager, you will lead the development and execution of digital strategies to boost customer engagement and optimize experiences across online and offline channels within a leading healthcare company. You will shape multichannel campaigns and data-driven initiatives that support commercial goals, collaborating with internal teams and external agencies. The role focuses on digital engagement, CRM/CLM, and innovative solutions to improve patient outcomes and brand performance. This is an opportunity to drive meaningful impact in a forward-thinking, cross-functional environment.

Pay / Benefits

• ongoing professional development
• industry-leading projects
• collaborative environment that values creativity and results

Responsibilities

• Develop and implement digital engagement strategies aligned with performance goals
• Manage customer journeys, content, and platforms to ensure engaging, compliant experiences across channels
• Lead multichannel campaigns (CRM, CLM) to improve retention and loyalty while tracking KPI performance
• Collaborate with cross-functional teams and agencies to create compelling content and explore new digital tools such as interactive features or AI chatbots
• Stay updated on industry trends, ensure regulatory compliance, and seek innovative digital approaches

Key requirements

• A Degree or higher in a relevant field (e.g., Marketing, Business, Healthcare, Digital Communications)
• Proven experience managing digital marketing campaigns in healthcare or pharmaceutical sectors with multichannel expertise
• Strong analytical skills to derive insights for strategy and segmentation
• Excellent interpersonal, communication, and project management abilities

• Interpersonal communication
• Collaborative mindset
• Project management
• CRM
• CLM
• Multichannel campaigns

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