Senior Sales Director

Overview

In this role you will lead senior-level relationships with banks and large financial institutions to address front-office business priorities through Broadridge’s technology solutions. You’ll operate in a London-based, high-visibility setting, translating complex client needs into compelling solution conversations and shaping proposals with cross-functional teams. You will drive a strategic sales pipeline and expand Broadridge’s presence in priority accounts, contributing to commercial success in the institutional space. This role offers a chance to impact mission-critical front-office initiatives at scale.

Responsibilities

• Build, manage, and convert a high-quality sales pipeline across banks and large institutional clients
• Develop trusted relationships with senior stakeholders across front-office business and technology functions
• Position Broadridge’s solutions against client priorities in market making and RSP
• Lead consultative sales cycles, identifying business needs, articulating value, coordinating internal contributors, and progressing opportunities to close
• Create and execute strategic account and territory plans for priority clients and prospects
• Maintain a detailed understanding of the competitive landscape and differentiate Broadridge’s offering
• Represent client requirements internally and collaborate with product, business, and delivery teams to shape compelling proposals
• Maintain accurate pipeline management, commercial forecasting, and account activity records
• Contribute market insight that supports commercial strategy, proposition development, and client engagement

Key requirements

• Minimum 5 years’ experience in a similar role and around 10 years’ experience in the financial services industry
• Proven success in software solution sales within capital markets or front-office technology environment
• Strong understanding of front-office solutions and competitor offerings
• Experience selling to banks and larger institutional clients, including engagement with senior decision-makers
• Knowledge across structured products, ETFs, and futures & options (F&O), market-making
• Ability to manage complex, consultative sales processes and build long-term executive relationships
• Strong commercial judgement, communication, negotiation, and presentation skills
• Based in, or able to work from London

• relationship-building with senior stakeholders
• strong communication and presentation
• negotiation and commercial judgement
• software solution sales in capital markets
• front-office technology experience
• knowledge of market making and RSP

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