Consumer Data Platform & Marketing Activation Lead

Overview

In this role you will shape Logitech’s data-driven consumer experience by designing and governing the CDP strategy, orchestrating personalized journeys, and enabling non-technical teams to self-serve data assets. You’ll partner with Marketing, Technology, Brands and Analytics to drive global growth through smart data activation and cross-functional collaboration. You’ll own end-to-end activation, governance, and analytics to improve targeting and lifecycle value. This is a hybrid, impact-focused role at a company that values equality and environmental responsibility.

Pay / Benefits

• hybrid work model
• comprehensive benefits
• flexible working environments
• wellbeing support

Responsibilities

• Define and unify the consumer data model across marketing, tech and brand stakeholders
• Orchestrate customer journeys with advanced segmentation to improve retention and Lifetime Value
• Empower non-technical teams to interface with the CDP via frameworks and engagement rules
• Translate business needs into actionable user stories for technical delivery
• Own the end-to-end activation process to destinations like Marketing Automation, Paid Media, and Web Personalization
• Analyze segment composition, campaign relevance, and platform insights to improve targeting
• Troubleshoot segmentation and activation issues with vendor support as needed
• Monitor data inflows/outflows to ensure accuracy of data delivery
• Govern first-party data compliance and consent management
• Standardize taxonomy and document global guidelines and data catalog
• Document processes for building audiences

Key requirements

• 5+ years experience in Consumer Data Platform and Marketing Technologies or related fields
• Deep familiarity with the consumer data model, unified view, and lifecycle in retail
• Strong ability to translate business needs into data-driven solutions
• Solid understanding of data governance, consent management, and privacy regulations for first-party data usage in marketing
• Experience with marketing performance analysis and analytics tools to derive insights
• Collaborative mindset for cross-functional teamwork

• collaboration
• cross-functional teamwork
• attention to detail
• Salesforce Data Cloud
• Salesforce Marketing Cloud
• CDP concepts and data governance

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