Global Head of CRM & Customer Growth

Varley is seeking a Head of CRM to define and lead our global CRM strategy across email, SMS, direct mail and clienteling. You will drive customer acquisition, retention and lifetime value by delivering highly personalised experiences, working with Brand, Ecommerce, Retail and Product teams to shape CRM’s role as a strategic growth driver.

You will build sophisticated segmentation, elevate lifecycle marketing, expand direct mail and clienteling programmes, and create customer journeys that

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