Marketing Manager

By Dr. Vali is a pioneering luxury brand redefining cosmetic dermatology, regenerative medicine, medical wellness, longevity and skin technology through science-backed solutions.

Led by Dr. Vali, a twice board-certified cosmetic dermatologist, BDV combines clinical precision, innovation and luxury through its signature 360 Approach.

From the flagship 360 Experiential Centre at Selfridges London to patented innovations including BAC12® and CUTIS®, BDV empowers a global clientele to Look Like a Superstar, Perform Like a Legend.

ROLE OVERVIEW

We are looking for a Brand & Growth Marketing Manager to turn BDV’s brand and commercial strategy into measurable growth across our clinical services, skincare and skin-tech portfolio.

This is a hands-on role for someone who can move between strategy and execution quickly. You will work directly with Dr. Vali and senior leadership, coordinating internal teams, agencies and specialists across product, e-commerce, CRM, social, influencer, partnerships, PR and activations.

Critically, you must understand how to grow a premium consumer product, from awareness and acquisition through conversion, retention and advocacy.

KEY RESPONSIBILITIES

Brand, Growth & Product Marketing

• Own the integrated marketing strategy across the BDV 360 Experiential Centre, Adaptive Skincare, New Breed Skin Technology and future launches.
• Translate business objectives into clear campaigns, timelines, owners, KPIs and measurable commercial outcomes.
• Own the 360 marketing calendar across product, e-commerce, CRM, social, influencer, affiliate, partnerships, PR and events.
• Lead go-to-market strategy for skincare, skin-tech and future product launches from pre-launch through post-launch optimisation.
• Build acquisition and retention strategies across organic, paid, CRM, influencer, affiliate and e-commerce.
• Identify opportunities to increase traffic, customer acquisition, conversion, repeat purchase and customer lifetime value.
• Translate complex clinical science and technology into compelling consumer campaigns without compromising BDV’s medical authority or luxury positioning.

Campaigns, Digital & E-commerce

• Lead integrated campaigns from initial brief through asset delivery, launch, optimisation and reporting.
• Coordinate creative, social, digital, clinical, e-commerce and external specialists to ensure accurate and timely execution.
• Own CRM and email marketing direction across acquisition, product education, launches, retention and re-engagement.
• Work with e-commerce, paid media and SEO specialists to improve acquisition, conversion and retention.
• Maintain strong working knowledge of GA4, Meta, Klaviyo and relevant analytics platforms.

Influencer, Community & Partnerships

• Own the strategic direction of BDV’s influencer, creator, affiliate, ambassador and seeding programmes.
• Work with the Social Media & Community Manager across creator discovery, community growth, outreach, gifting and UGC.
• Build long-term relationships with high-performing creators and develop affiliate activity as a measurable growth channel.
• Identify and lead strategic partnerships and collaborations across luxury, beauty, fashion, wellness, longevity, technology and high-performance living.
• Integrate social, PR, podcast and thought-leadership opportunities into wider campaigns and product launches.

Events & Brand Activations

• Lead the marketing strategy for press events, product launches, founder events and experiential activations.
• Coordinate guest strategy, communications, gifting, content capture and post-event amplification.
• Identify opportunities to turn activations into longer-term community, content, partnership and commercial value.

Performance & Optimisation

• Establish and track KPIs across campaigns, acquisition, CRM, influencer, affiliate, partnerships and digital growth.
• Translate performance data into clear recommendations and actions.
• Identify what BDV should scale, optimise, change or stop.
• Stay ahead of consumer behaviour, competitors and emerging opportunities across luxury beauty, skincare, wellness and longevity.

REQUIREMENTS

• 4+ years’ experience in brand, growth or integrated marketing, ideally within beauty, skincare, wellness, luxury or a premium consumer brand.
• Demonstrable experience growing a physical consumer product, not simply managing brand awareness.
• Evidence of measurable commercial outcomes including product launches, revenue growth, customer acquisition, conversion, CRM or influencer-led growth.
• Strong understanding of DTC and e-commerce across acquisition, conversion and retention.
• Experience delivering integrated campaigns from strategy through execution and reporting.
• Strong understanding of influencer, creator, affiliate and community-led growth.
• Experience managing agencies, freelancers and specialist partners.
• Excellent project management with meticulous attention to detail.
• Strong commercial judgement and excellent written and verbal communication.
• Comfortable working directly with founders and senior leadership in a fast-moving environment.

DESIRABLE EXPERIENCE

• Experience scaling skincare, beauty, wellness, luxury or consumer technology products.
• Experience within a founder-led or scale-up business.
• Experience with Magento, Klaviyo, HubSpot, Awin, Meta Ads or equivalent platforms.
• Experience managing paid media, SEO, CRM, affiliate or e-commerce specialists.
• Existing relationships across beauty, luxury, wellness, creators or partnerships.
• Interest in cosmetic dermatology, regenerative medicine, longevity, biohacking, skincare science or skin technology.

THE RIGHT PERSON FOR THIS ROLE

• Commercially minded. You understand that marketing must create demand, acquire customers and contribute to growth.
• Fast and accountable. You prioritise, make decisions and follow work through to completion without constant management.
• Detail obsessed. Speed never comes at the expense of accuracy, execution or brand standards.
• Luxury aware. You understand the discretion, aesthetics and precision expected from a luxury medical brand.
• Data informed. You use performance to make decisions, not simply report numbers.

WHAT WE OFFER

• Monthly treatment credit at the BDV 360 Experiential Centre.
• Leadership and development training.
• Rapid promotion pathways within a fast-scaling brand.
• 28 days holiday allowance including bank holidays.
• Access to clinical and medical-grade training.
• Cosmetic dermatology and medical wellness programmes.

EQUAL OPPORTUNITY EMPLOYER

By Dr. Vali actively creates a culture of inclusivity and provides equal opportunity for all employees, contractors and prospective employees regardless of any characteristic protected by applicable law.

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