Business Digital Architect – Canary Wharf London

Overview

In this role you will act as an E2E Digital Marketing architect for a Canary Wharf-based client, shaping data-driven marketing initiatives within the investment banking domain. You will design business use cases, map 1st–3rd party data, and drive audience segmentation using cloud-based DMPs and ad server tech. You will collaborate with cross-functional teams to unlock new revenue opportunities and ensure alignment with UK market needs. This is a strategic role that combines data platforms, advertising technology, and banking-knowledge to scale digital marketing efforts.

Responsibilities

• Define and map business use cases for 1st/2nd/3rd party data
• Drive marketing audience segmentation to support revenue growth
• Work with cloud-based Data Management Platforms (DMPs) such as Krux, BlueKai, Lotame
• Implement or integrate ad server technologies (DFP, OpenX, IA)
• Leverage data segments and providers relevant to the UK banking/financial domain
• Collaborate with stakeholders to translate marketing requirements into technical solutions
• Support cross-functional initiatives across digital marketing platforms
• Provide insight into data capabilities and opportunities for new business during project delivery

Key requirements

• Experience in the investment banking sector
• Hands-on experience with cloud-based DMPs (Krux, BlueKai, Lotame)
• Experience with ad server technologies (DFP, OpenX, IA)
• Knowledge of data segments and providers in digital marketing for the UK market
• Ability to define business use cases and map first to third-party data
• Based in or willing to work in Canary Wharf, London

• stakeholder engagement
• clear communication
• problem-solving
• Krux
• BlueKai
• Lotame

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