Consumer CRM Campaign Specialist

Overview

As Consumer CRM Specialist you design, accelerate and run innovative CRM campaigns within the global Marketing Cloud framework, shaping owner experience across Europe. You partner with sales, marketing, IT, agencies and data teams to deliver always-on and tactical journeys that drive loyalty and growth. You’ll turn customer data and analytics into actionable insights, ensuring compliant, high-impact communications. This role blends agile collaboration with strategic delivery in a fast-paced environment.

Pay / Benefits

• hybrid work model
• travel opportunities across Europe

Responsibilities

• Design and deliver consumer CRM campaigns and journeys across the Marketing Cloud ecosystem
• Create and manage creative and technical CRM briefs with clear business impact
• Manage, optimize and develop live, always-on campaigns
• Review content and manage approvals
• Design and optimize lead management flows for high-quality leads
• Support local CRM requirements and respond to inquiries
• Monitor and measure impact of CRM efforts; provide actionable insights
• Develop and optimize processes for long-term campaign effectiveness
• Support cross-functional CRM initiatives and compliance tasks
• Contribute to ad-hoc operational CRM projects as required
• Adhere to audit, legal, and privacy requirements

Key requirements

• Several years of CRM experience with strong B2C business acumen
• Good understanding of AI, digital marketing, and CRM regulatory framework
• Interest in customer data, segmentation, and analytics with strong attention to detail
• Excellent verbal and written communication; capable of facilitating at all levels
• Ability to translate opportunities into clear agency marketing briefs
• Passion for new technology, innovation and customer experience
• Self-motivation, strong work ethic, and ability to meet deadlines under pressure
• Experience working with marketing agencies
• Energy, adaptability to fast-paced, agile environments
• Strategic thinking with focus on impactful delivery and results
• Experience leading complex, cross-functional, multi-region projects (desirable)
• Salesforce experience (desirable)

• excellent communication
• collaboration
• adaptability
• CRM
• Marketing Cloud
• Salesforce Marketing Cloud

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