CRM Manager – UK and Europe

Overview

As CRM Manager for UK & Europe at Wise, you drive the global B2C lifecycle communications strategy and execution. You will collaborate with Product, Marketing, Creative, Engineering and Analytics to craft multichannel campaigns that engage and retain customers across Send, Hold, Receive, Spend & Grow. You’ll optimize segmentation, localisation, and activation while ensuring compliance and data health. This is your chance to shape customer experiences at scale in a mission-driven fintech.

Responsibilities

• Develop and manage the UK & Europe CRM strategy, including lifecycle management, segmentation and engagement initiatives
• Segment customers using data insights and tailor communications for relevance
• Coordinate across Product, Marketing, Creative, Engineering & Analytics for multi-channel execution (email, push, in-product)
• Manage internal stakeholder communication and cross-department collaboration
• Design and implement lifecycle strategies to boost long-term engagement and loyalty through optimization
• Analyze campaign performance and leverage data to improve engagement and conversion at all lifecycle stages
• Ensure CRM compliance and database health while supporting retention efforts
• Implement localisation for Wise’s international campaigns
• Oversee email calendar management, deliverability, and monthly reporting

Key requirements

• Mid-level experience in B2C CRM focusing on segmentation, lifecycle management, and stakeholder engagement
• Proven track record of successful cross-channel lifecycle communications
• Experience in end-to-end planning, development, and execution of large-scale campaigns
• Customer-first attitude with strong understanding of segmentation and customer needs
• Comfortable communicating with stakeholders at all levels across departments
• Self-starter with ownership mindset and impact-driven delivery
• Technically savvy with eye for design and messaging
• Strong analytical skills and data-driven performance optimization
• Experience with A/B testing plans
• Ideally proficient in Braze or similar ESPs

• Collaborative and cross-functional mindset
• Analytical and data-driven
• Proactive and ownership-driven
• Braze or similar ESPs
• A/B testing
• Data analysis and segmentation

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