CRM Campaign Managers (Talent Pool)

Overview

In this embedded role, you join a client team through DEPT, shaping end-to-end multichannel campaigns. You bridge marketing strategy, CRM execution, and AI-driven personalisation to boost engagement and performance. You will work across email, web, app, push, and onsite channels, with scope to lead campaigns and optimise results. This is a growth-focused, collaborative opportunity at the intersection of marketing and technology.

Pay / Benefits

• hybrid working policy (2-3 days in client office)
• 26 days holiday + UK bank holidays
• private medical insurance or cash plan
• pension scheme
• Season Ticket Loan
• Learning and Development

Responsibilities

• Translate propositions into end-to-end multi-channel campaign plans across owned channels
• Build, deploy, and QA CRM campaigns from brief to post-analysis
• Explore and apply AI tools and prompt workflows for content, ideation, personalisation, and testing
• Lead creative asset development and rapid iteration for A/B testing
• Coordinate with stakeholders to manage expectations and deadlines
• Optimise personalisation, targeting, and segmentation for performance
• Design, test, and analyse post-campaign insights
• Troubleshoot data accuracy, tagging, targeting logic, and rendering issues
• Maintain brand understanding and act as a trusted creative adviser
• Ensure responsible AI use, data privacy, and process optimisation

Key requirements

• Experience delivering multi-channel marketing communications (email, push, onsite, in-app)
• Interest or hands-on experience with AI tools and prompt workflows
• Understanding of B2C marketing, dynamic content, segmentation, and tracking logic
• Highly organised with ability to manage multiple projects in a fast-paced environment
• Data-driven mindset with campaign QA, performance optimisation, or post-campaign analysis
• Strong motivation to learn and improve processes
• Collaborative with global, matrixed teams; excellent communication skills
• Basic understanding of HTML/CSS for email rendering is a plus

• strong collaboration
• excellent written and oral communication
• organised and proactive
• AI tools and prompt workflows
• CRM campaign management
• multichannel campaign execution

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