Senior Product Manager (CRM)

Overview

In this Senior Product Manager role within the CRM team at ASOS, you own the product vision for personalised customer communications and omnichannel engagement. You will drive intelligent, data-driven campaigns that move beyond traditional messaging, partnering with design, marketing, and engineering to create engaging experiences. The role centers on measurement, experimentation, and scaling personalisation to improve engagement, loyalty, and long-term value. You will lead cross-functional squads with autonomy and a growth mindset, shaping the future of customer communications at ASOS.

Pay / Benefits

• Competitive salary
• Pension
• Private medical care
• Performance related bonus
• Flex benefits allowance
• 25 days paid annual leave +birthday

Responsibilities

• Define and own the CRM product vision and roadmap to improve engagement and long-term value
• Set strategy for intelligent customer communications
• Foster an always-on testing environment and measure incrementality and impact
• Monitor industry trends and share insights with the CRM team
• Collaborate with design, marketing, and engineering to deliver high-quality UX
• Lead personalised strategies across the business to boost engagement, loyalty, and conversion
• Utilise customer research, data, and experimentation to identify opportunities, test hypotheses, and measure impact; conduct A/B tests and build data dashboards

Key requirements

• Proven Product Manager experience in ecommerce, fashion, or consumer-facing platforms
• Strong track record launching 0-1 mobile-first products, especially in personalisation
• Familiarity with using enriched customer data to power relevant experiences
• Comfort with agile, full-stack, cross-functional teams
• Data-driven with analytical/problem-solving skills; experience with Power BI, Braze, Databricks, Optimizely
• Excellent communication and stakeholder management skills

• storytelling
• stakeholder management
• communication
• Power BI
• Braze
• Databricks

…