Overview
In this role you will drive B2B go-to-market initiatives by planning and executing integrated campaigns and events. You’ll collaborate with the marketing and sales teams to generate qualified leads, convert them into pipeline, and optimize campaigns across digital and offline channels. You’ll manage partners, content, and budgets while ensuring brand integrity and measurable ROI. This is a fast-paced, cross-functional role that shapes demand generation for Orgvue’s global growth.
Pay / Benefits
- Hybrid working (2 days in London office)
- Private Medical Insurance (including Dental and Vision) and Life Assurance
- 25 days holiday (30 with longevity)
- Employer pension contribution of 5% (employee min 3%)
- Season Ticket Loan
- Cycle to Work Scheme
Responsibilities
- Own end-to-end execution of global and regional campaigns and events, including virtual and in-person formats.
- Create high-quality content for stakeholder presentations, event materials, emails, and social media.
- Contribute to Marketing Qualified Lead (MQL) targets with a focus on event-driven and campaign-generated pipeline.
- Manage external agencies and event providers to ensure ROI and agreed outcomes.
- Collaborate with Marketing Operations to improve campaign implementation, automation, tracking, and insights.
- Align closely with BDEs and AEs to maximize conversion and pipeline creation.
- Manage campaign budgets to meet monthly and quarterly targets.
- Work with Product Marketing, Creative & Content to craft compelling copy for campaigns.
- Coordinate with digital marketing to optimize conversions through integrated campaigns.
- Ensure consistent brand identity across all campaigns and channels.
Key requirements
- Confident, collaborative communicator adept at stakeholder management.
- Strong project management skills with ability to juggle multiple projects and high attention to detail.
- Excellent cross-functional collaboration, proactive and results-driven.
- 2+ years in a B2B marketing role; tech sector experience a plus.
- Proven ability to deliver events that generate measurable pipeline and ROI.
- Hands-on experience developing integrated lead generation campaigns across digital and traditional channels.
- Experience with Hubspot, Salesforce or similar platforms and marketing automation.
- Experience with LinkedIn Paid Social Demand Generation and social media for organic reach.
- Communication
- Collaboration
- Project management
- Hubspot
- Salesforce
- Marketing automation
…
