Head of Content Planning & E2E Operating Model

Overview

As Head of Content Planning & E2E Operating Model, you will lead the Content Planning & Briefing Platform as the senior product owner and define the end-to-end content operating model. You’ll align content processes with the broader marketing operating model across regions and hubs, ensuring seamless integration with the Connected Marketing OS and related tools. You’ll drive platform adoption, optimize workflows, and govern cross-functional collaboration. This role combines hands-on product management with strategic transformation to enable faster, simpler content execution.

Pay / Benefits

• flexible working
• Rewards & Benefits package
• diversity and inclusion culture

Responsibilities

• Own the product roadmap, requirements, configuration and adoption of the Content Planning & Briefing Platform
• Assess and shape integration with Connected Marketing OS, Virtual Content Studio and Libraries for end-to-end workflow
• Configure and improve demand intake, planning, briefing, routing, approvals, dashboards and status tracking for content work
• Design the end-to-end content operating model with the Marketing Operations team, defining roles, timelines, governance and hand-offs across GBTs, regions and markets
• Lead rollout and adoption of the platform and operating model using data and feedback to remove bottlenecks and improve experience
• Manage technology partners and vendors supporting platform configuration, product enhancements, integrations, process design and change delivery
• Key Competencies: Brand Proposition, Brand Activation

Key requirements

• 8+ years of experience in marketing operations, content operations, digital products, process transformation or related fields with hands-on ownership of workflow or SaaS products
• Hands-on experience configuring SaaS workflow platforms (forms, routing, approvals, automations, dashboards, permissions, user journeys)
• 8+ years of experience in marketing, marketing operations, content operations, operating model design, process transformation or consulting
• Proven experience designing and implementing marketing operating models, governance, processes and ways of working
• Execution-driven with ability to deliver complex end-to-end initiatives independently
• Strong change and influence skills across global, regional and local teams
• Detail-oriented with ability to translate complex process designs into clear roles, timelines and governance routines
• Analytical problem solving to identify bottlenecks and improvement opportunities

• change management
• influence across diverse teams
• analytical thinking
• SaaS workflow platform configuration
• platform integrations with marketing tech stack
• process design and governance tooling

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