A client based in the Middlesbrough area is recruiting for a Group Marketing Manager
We are seeking a creative, versatile, and strategic Group Marketing Manager to elevate our brand presence and spearhead innovative marketing campaigns across these diverse sectors.
The Role
As our Group Marketing Manager, variety is guaranteed. One day you might be optimising high-impact B2B digital campaigns for industrial cables, and the next you could be planning promotions for a luxury restaurant and nightlife venue.
Based at our Middlesbrough head office, you will lead our talented marketing team to deliver data-driven, commercially focused campaigns that boost brand awareness and drive revenue across the entire group.
Key Responsibilities
- Multi-Brand Strategy: Design and execute distinct, tailored marketing roadmaps for the company
- Trade Shows & Industry Events: Plan, coordinate, and oversee our presence at major trade shows, exhibitions, and industry expos to generate leads and showcase our brands to key B2B audiences.
- Digital & Omnichannel Marketing: Drive SEO, PPC, email marketing, and social media ecosystems across both B2B and B2C markets.
- Content & Campaign Creation: Oversee the production of compelling content, promotional materials, and multi-channel advertising campaigns.
- Analytics & ROI: Continuously monitor, analyse, and report on campaign performance to optimise marketing spend and maximise return on investment.
- Team Leadership: Mentor internal marketing professionals and manage partnerships with external creative and PR agencies.
What We Are Looking For
- Experience: 3 to 5 years in a marketing management role, with a strong mix of B2B and B2C/hospitality exposure being a distinct advantage.
- Versatility: The ability to effortlessly switch mindsets between corporate industrial distribution and fast-paced retail/hospitality.
- Digital & Event Expertise: Proficiency in Google Analytics, e-commerce platforms, social management tools, and trade show project management.
- Communication Skills: Exceptional copywriting, stakeholder management, and networking abilities.
- Location: Full-time availability at our Middlesbrough office, with flexibility for occasional travel to regional sites and events.
Ideal experience below
- Hospitality
- Email marketing
- Branding
- Marketing campaign planning
- Digital analytics tools
- Social media management
- Performance reporting in digital marketing
- Content marketing
- Events management
- Multi-channel digital marketing campaigns
- Leadership
- Communication skills
- Business lead generation
- Multichannel marketing
- Copywriting
- Analytics
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