National Account Manager (Wine) — London | On-Trade | GWD

Company: Great Wines Direct Ltd
Apply for the National Account Manager (Wine) — London | On-Trade | GWD
Location: London
Job Description:

If you’re the kind of person who hunts, builds, and grows accounts (not just ‘manages’ them)… keep reading.

This is a high-ownership role in one of the UK’s fastest-growing specialist wine businesses – with an exclusive portfolio that actually opens doors.

Great Wines Direct (GWD) is hiring a National Account Manager to win and grow high-profile on-trade customers across the UK. You’ll be working closely with the Founder + Head of Sales, with real autonomy and serious ambition behind you.

Why this role is different

If you’re the kind of person who hunts, builds, and grows accounts (not just ‘manages’ them)… keep reading.

This is a high-ownership role in one of the UK’s fastest-growing specialist wine businesses – with an exclusive portfolio that actually opens doors.

Great Wines Direct (GWD) is hiring a National Account Manager to win and grow high-profile on-trade customers across the UK. You’ll be working closely with the Founder + Head of Sales, with real autonomy and serious ambition behind you.

Why this role is different

  • Real ownership : you’ll run your patch like a business
  • A portfolio with pull : exclusive, hard-to-find wines from small, family-run producers
  • Fast-moving, entrepreneurial team : decisions get made quickly, good ideas get backed
  • Big runway : we’re scaling trade and want someone who wants the challenge (and the upside)

What you’ll do (day-to-day)

  • Win and develop national & regional on-trade accounts across the UK
  • Build and convert a strong pipeline into long-term, profitable partnerships
  • Lead commercial negotiations (pricing, terms, listings, activation)
  • Create account plans that grow revenue + margin + distribution
  • Deliver tastings, staff training and wine education that drives rate of sale
  • Work closely with ops to keep service levels sharp (because service wins accounts)

What we’re looking for

  • 3+ years Key Account / National Account experience in wine + on-trade (or closely related drinks)
  • Proven track record of winning new business and hitting ambitious targets
  • Commercially sharp: confident with margin, pricing, forecasting, negotiation
  • A proper relationship builder – credible with owners, buyers, GMs and teams
  • WSET Level 2 required (Level 3 or Dip a plus)
  • Entrepreneurial mindset: proactive, resilient, thrives with autonomy

The essentials

  • Permanent , 40 hours/week
  • London-based (Hammersmith) + national travel
  • Competitive salary + performance bonus
  • Up to 20% staff discount
  • 33 days holiday (incl. bank holidays) + pension + sick pay
  • Clear progression in a business that’s growing quickly

This isn’t a “keep the lights on” NAM role.

It’s for someone who wants to build, win, and be part of scaling something genuinely exciting in wine.

(We may close early if applications are high.)

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Posted: August 29th, 2026