EMEA Customer Marketing Manager

Overview

In this role you will drive category awareness, consideration and retention for contact lenses across the EMEA region, partnering with cross-functional teams and partners to deliver insight-led campaigns. You will shape added-value services and toolkit messaging, and work with external agencies to create scalable platforms. You’ll optimize reach on a limited budget, align with regional strategy, and support sales and professional affairs to embed campaigns. This is an opportunity to influence market share within a global, inclusive organization.

Pay / Benefits

• bonus
• private medical insurance
• 25 days holiday
• pension scheme
• healthcare cover
• life assurance

Responsibilities

• Deliver insight-led category campaigns aligned to regional category vision
• Collaborate with market partners and cross-functional teams in the EMEA region
• Coordinate with external agencies to design creative platforms for category campaigns
• Develop innovative, budget-conscious activation ideas to drive partner uptake
• Evolve added-value services framework messaging and long-term vision
• Feed initiatives to the added-value services framework with senior stakeholders
• Develop Myopia-focused KAM/Field Sales toolkits to support regional Customer Marketeers
• Create accessible training materials and JBP templates
• Foster cross-regional/global collaboration on myopia topics
• Strategically map country-by-country action plans to support customer/category needs

Key requirements

• Proven marketing or customer marketing experience (10+ years preferred)
• Experience with multinational accounts and B2B/B2B2C environments
• Ability to analyze data, derive insights, and make strategic recommendations
• Experience with e-commerce and external retailers at global/retail level
• Strong analytical and financial projection skills
• Leadership skills to manage diverse, remote, cross-functional teams
• External agency management and budget responsibility
• Excellent presentation and writing/editing skills
• Strong interpersonal and English communication skills
• Project management experience with cross-functional leadership

• strong communication
• leadership
• influencing and motivating across teams
• data analysis and insights
• marketing strategy and program management
• market research and product lifecycle management

…