Product Marketing Senior Manager

Overview

In this role, you will shape how Vitality’s Health products are positioned, launched, and described to customers, advisers and employers. You’ll craft data-driven marketing strategies and go-to-market plans to drive growth, engagement and retention. You’ll collaborate across Product, Distribution and Marketing to align messaging, lead cross-functional campaigns, and drive customer-focused outcomes. This is a chance to influence market perception and shape health propositions in a fast-evolving landscape.

Pay / Benefits

• Bonus schemes
• Pension match up to 6% of salary (up to 12%)”,
• Vitality health insurance
• Life Assurance

Responsibilities

• Develop data-driven marketing strategies for growth, engagement and retention across VitalityHealth products and propositions
• Create and execute comprehensive go-to-market plans aligned to business objectives and audience needs
• Lead development of product positioning, messaging frameworks and value propositions
• Translate complex product features into compelling customer-focused messaging and communications
• Collaborate with Product, Technical Marketing, Distribution and wider teams to ensure strategic alignment
• Guide Marketing Centres of Excellence and agency partners to deliver multi-channel campaigns
• Utilise customer insight and market intelligence to enhance campaign effectiveness
• Act as health market expert within Marketing, monitoring competitors and industry developments
• Track, analyse and report on marketing performance and ROI opportunities
• Represent Health with senior stakeholders, influencing decision-making and championing customer benefits

Key requirements

• Proven experience delivering successful go-to-market strategies with measurable outcomes
• Strong Product Marketing expertise across B2B and B2C with track record of launching propositions
• Ability to influence senior stakeholders and align across matrix organisations
• Strong understanding of customer segmentation, proposition development, and marketing strategy
• Excellent communication and stakeholder management skills with ability to challenge at all levels
• Experience operating in regulated environments balancing commercial objectives with compliance
• Interest in emerging marketing technologies and practical AI applications in marketing

• Communication
• Stakeholder management
• Influence at all levels
• Go-to-market planning and delivery
• Product positioning & messaging development
• Customer segmentation and market intelligence

…