Marketing Automation Manager (HubSpot)

Overview

As Marketing Automation Manager, you will shape scalable, data-driven campaigns in HubSpot to support GlobalData’s growth and global reach. You’ll work with brand and regional teams to optimize customer journeys, nurture opportunities, and drive measurable commercial impact. The role sits at the heart of a fast-paced, acquisitions-led expansion, offering broad exposure and visible influence across the Media division and beyond. You will own automation strategy, performance insights, and data governance to fuel smarter marketing at scale.

Pay / Benefits

• range of health benefits
• financial benefits
• fitness programs
• travel benefits
• tech perks

Responsibilities

• Design and execute multi-channel marketing automation in HubSpot
• Develop advanced lead nurturing, scoring, and re-engagement workflows
• Leverage data to inform segmentation, campaign architecture, and optimization
• Maintain data governance for robust segmentation and data quality
• Manage reporting and analysis of email and data performance
• Build scalable automation workflows across business units
• Deliver actionable performance insights to drive continuous improvement
• Ensure GDPR, PECR and data privacy compliance
• Identify automation innovations to boost efficiency and impact

Key requirements

• 2+ years hands-on HubSpot campaign management
• HubSpot integrations experience, preferably with Salesforce CRM
• Digital marketing experience with lead nurturing and high-volume lead generation
• Familiarity with data lakes and BI tool integrations
• Advanced analytical ability to translate data for stakeholders
• Strong segmentation, data hygiene, and CRM best practices
• GDPR/PECR compliance knowledge
• Proactive, stakeholder-oriented, project management skills
• Test-and-learn mindset; comfort with fast-evolving environments
• Curious, ambitious, and performance-driven

• proactive
• stakeholder management
• analytical thinking
• HubSpot
• Salesforce CRM
• data segmentation

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