Head of Sales, Citymapper Ads

Company: Via Transportation
Apply for the Head of Sales, Citymapper Ads
Location: London
Job Description:

Overview

In this role you will lead Citymapper Ads to scale globally, combining direct and programmatic sales to grow revenue and strategic partnerships. You’ll mentor a lean sales team while remaining close to key deals and markets, operating with startup autonomy inside Via. You’ll translate market signals into commercial actions and drive cross-functional alignment to shape the product and go-to-market. This is a high-impact opportunity to accelerate growth in a mission-driven mobility platform that serves millions daily.

Pay / Benefits

  • equity
  • hybrid working model
  • office near Chancery Lane
  • weekly team lunches
  • paid parental leave
  • health scheme through AXA

Responsibilities

  • Own end-to-end commercial strategy for Citymapper Ads across UK, France, and US, from prospecting to closing and growing tier-one relationships
  • Develop and deepen direct and programmatic buying presence, managing agency/brand partnerships, reseller networks, and SSP relationships
  • Lead, coach, and scale a lean sales and account management team while maintaining involvement in key deals
  • Step in to support campaigns, accounts, or ad ops as needed
  • Translate market signals and customer feedback into actionable product insights in cross-functional discussions with product and engineering
  • Design and execute sales strategies to identify new revenue opportunities and consistently exceed targets across core markets

Key requirements

  • 8+ years in digital media sales or ad tech leadership
  • Deep fluency in direct brand/agency sales and programmatic ecosystems (SSPs)
  • French language skills are a strong plus
  • Established network across agency and brand contacts in UK, US, and ideally France
  • Track record of managing full business development cycle from sourcing to close and exceeding revenue targets
  • Comfort with forecasting and commercial reporting and turning pipeline data into strategic recommendations
  • Self-starter, thrives in fast-moving, ambiguous environments
  • Strong communicator and collaborator with cross-geography and cross-functional interaction
  • strong communication
  • collaboration
  • leadership by example
  • digital media sales
  • ad tech leadership
  • programmatic ecosystems (SSPs)

…

Posted: October 1st, 2026