Overview
In this role you will lead and optimise high-performance campaigns across Paid Social and Paid Search for UK clients. You’ll act as a specialist for the team, guiding junior members and supervising day-to-day delivery. You’ll stay current with SEM product features and testing, and contribute to new ways of working to improve results. This is a growth-focused position in a collaborative environment where you help clients achieve direct response, brand, and performance goals.
Responsibilities
- Lead day-to-day client campaign development and execution
- Oversee campaign delivery and optimisation to meet high standards and deadlines
- Educate clients on PPC & Social strategies and tactics; demonstrate direct response, creative and brand-building capabilities
- Mentor and develop Account Executives; provide feedback on performance
- Prepare and lead performance analysis, reporting, and recommendations
- Collaborate with off-shore teams and ensure campaigns follow Best Practices and lifecycle management
- Support in identifying and testing new SEM features and beta trials for Google Ads
- Develop understanding of multiple digital media channels and their roles (Social, PPC, Affiliates, SEO, Programmatic, Strategy, Influencer Marketing)
- Lead the development of new products and ways of working to improve results
- Manage client expectations and ensure media schedules, forecasts, and recommendations are accessible to clients
- Complete timesheets regularly and maintain high-quality work
Key requirements
- Strong experience in performance advertising across Google Ads, Microsoft Ads, Facebook/Instagram, and TikTok
- Experience with additional channels such as Pinterest, Snapchat, and LinkedIn is a plus
- Proven ability to lead campaigns and mentor junior team members
- Client-facing skills and ability to educate clients on PPC & Social strategies
- Comfort with testing new SEM products and using third-party tracking tools
- Ability to manage workloads and collaborate with offshore teams
- Knowledge of various digital media channels and their integration into campaigns
- Collaboration
- Leadership
- Communication
- Google Ads
- Microsoft Advertising
- Facebook/Instagram
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