Senior Marketing Manager – B2B Subscriptions – London

Overview

In this hybrid London role, you will lead subscription marketing for three specialist finance and technology products, partnering with the Global Marketing Director to grow revenue and subscriber engagement. You’ll manage a small UK team, own multi-channel campaigns, and drive acquisition, retention and product adoption with data-driven insights. You’ll work across sales, customer service and global marketing to influence strategy at board level and explore AI-enabled efficiencies. This is a pivotal role for shaping subscription growth and market positioning.

Pay / Benefits

• hybrid working in London
• 25 days holiday (rising to 30) plus birthday off
• pension
• life assurance
• private medical insurance
• Employee Assistance Programme (EAP) with 24/7 support and counselling

Responsibilities

• Design and execute multi-channel campaigns to grow subscriptions
• Optimise website content and automated workflows for engagement and conversion
• Build data-driven acquisition strategies and conduct market research
• Track subscriber behaviour and share insights with sales and leadership
• Analyse competitor activity to inform product positioning
• Manage and mentor a small marketing team
• Report subscriptions performance to the board on a monthly basis
• Collaborate with sales, customer services, and global marketing teams
• Explore AI and emerging technologies to increase efficiency

Key requirements

• 5+ years of B2B subscriptions marketing experience
• Excellent copywriting and communication skills
• Experience managing and developing a marketing team
• Advanced knowledge of HubSpot and CRM systems
• Strong analytical skills using Power BI, Excel, and Google Analytics
• Commercially minded, highly organised, and problem-solving
• Ability to build relationships and influence at all levels

• Excellent copywriting
• Strong communication
• Relationship building
• HubSpot
• CRM systems
• Google Analytics

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