Regional Business Manager North UK & Ireland

Overview

In this Regional Business Manager role, you will build and lead a high-performing commercial team within the Rapid Diagnostics sector. You will shape regional strategy, drive market adoption, and establish partnerships with NHS and private healthcare customers. You’ll oversee a dispersed team and work with senior stakeholders to achieve revenue and profitability targets. This is a strategic leadership position at a globally recognised healthcare company at the forefront of diagnostic innovation. You will be empowered to influence regional strategy and develop talent while delivering measurable commercial impact.

Responsibilities

• Achieve regional sales revenue targets through a tailored regional strategy
• Lead and support the KAM, BDM, and PAS teams
• Build relationships with key decision-makers across NHS and private settings
• Identify NHS and private market partnership opportunities to gain competitive advantage
• Recruit, deploy, and redeploy staff within the region
• Collaborate with the UK Head of Sales to develop local sales solutions
• Manage account planning and resource allocation for key accounts
• Implement and monitor marketing strategies across the product portfolio
• Maintain accurate forecasting, demand planning, and funnel management
• Coach and drive accountability to meet SFE and KPIs; manage performance and succession planning

Key requirements

• Significant commercial leadership experience in Medical Devices, Diagnostics, Healthcare Technology or Life Sciences
• Strong understanding of the UK healthcare market, including NHS procurement
• Experience leading geographically dispersed sales teams
• Track record of profitable growth and exceeding targets
• Expertise in strategic account management and complex stakeholder engagement
• Experience in contract negotiations, managed services, and long-term partnerships
• Excellent financial, commercial and business planning acumen
• Effective communicator with interpersonal skills to influence and lead a team
• Ability to build relationships across departments; self-starter under pressure with strong organisation and presentation skills

• inspirational leadership
• coaching and developing talent
• collaboration and teamwork
• Medical Devices
• Diagnostics
• Healthcare Technology

…